Following its collaboration with David Sims in the previous season, Acne Studios once again taps the revered British photographer to shoot its upcoming 2016 fall/winter campaign. The brand’s creative director Jonny Johansson sings high praises for Sims, saying:
I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.
The seasonal campaign is scheduled to launch during New York Fashion Week. Look out for Acne Studios’ latest campaign as well as its 2016 fall/winter collection, which will be available in-store and online beginning September 8.