adidas Unveils Its First Futurecraft Shoe Made in the SPEEDFACTORY
Meet the Futurecraft M.F.G.
adidas has officially revealed the first product created at its very own SPEEDFACTORY in Germany, which hopes to drive the future of bespoke sneaker construction forward. Meet the adidas Futurecraft M.F.G., which stands for “Made In Germany.” Crafted with a Primeknit upper and a BOOST sole, the sneaker incorporates elements of comfort, support, as well as style. In addition, the shoe features ARAMIS Technology, which employs a variety of patches attached on the upper to create elite support. Lastly, the torsion bar added to the outsole also heightens the shoe’s flexibility.
To learn more about the construction of the adidas Futurecraft M.F.G., check out the video above.