Fashion

Bella Hadid Photographs the Fashion Family Behind Chrome Hearts

Meet the queen of rock chic: Jesse Jo Stark.

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Bella Hadid Photographs the Fashion Family Behind Chrome Hearts

Meet the queen of rock chic: Jesse Jo Stark.

Founded nearly 30 years ago by Richard Stark, Chrome Hearts has since become an LA staple among the edgier fringes of the glitterati and fashion-forward. Today, the company is headed by his oldest daughter Jesse Jo. Retaining its independent identity and strictly family-run structure, the rock chic jewelry brand has easily become known as our generation’s fashion family. “I went through a phase where I didn’t want it to be cool because it’s my parents’ brand,” Jesse Jo explains. “I wanted a Chanel bag, or something. But they’ve allowed me to interpret Chrome Hearts in my own way. And my friends all think it’s cool now, too.”

Providing a candid look into the lives of Chrome Hearts’ current matriarchy, Bella Hadid steps behind the lens this time around. You can check out the final images and behind-the-scenes shots above, and can see further BTS footage in the video below. To read an extensive history of Chrome Hearts, you can head over to W magazine.

You can see Chrome Hearts’ latest campaign featuring Cindy Crawford and daughter Kaia Gerber here.

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