See Beyoncé Bring Her IVY PARK 2016 Fall/Winter Collection to Life
Get an intimate look at both her campaign and her life.
After presenting IVY PARK’s Fall/Winter 2016 collection, now comes another look from Beyoncé herself. The musician stars in a new campaign video — an intimate look at not just the range but her life, as well. Along with behind-the-scenes shots of IVY PARK, footage from her ‘Formation’ world tour and rehearsals is cut between personal memories of Jay Z and Blue Ivy while we hear her narrate LEMONADE-style:
“I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break. I know what it’s capable of. I’ve seen it perform miracles. Even when my throat is burning, my lungs feel like they’re drowning, sweat is stinging my eyes, my feet feel like they’re gonna explode. When I’m about to give up, I picture that one person I love more than anyone. I picture them wherever they are in the world and I imagine myself running towards them. I see their face. And they’re smiling and they’re cheering. They’re shouting my name. And I make it to the end.”
Watch above before shopping IVY PARK now.
