Following the launch of her IVY PARK 2016 fall/winter collection, Beyoncé once again proves that she is the ultimate girl boss by bringing her business skills to the tech industry. The singer’s own management company, Parkwood Entertainment, recently invested a grand sum of $150,000 USD in Sidestep, an app designed to make purchasing concert merchandise a convenient experience. The startup company initially began selling T-shirts and posters for the pop star’s “Formation” tour. After seeing the huge success of the business, the artist then decided to invest in Sidestep’s seed round of funding.
The Sidestep app allows fans to order tour merchandise before, during or after a show. You can then skip the long line at the merch booth, and grab your goodies instantly with the QR code you receive upon purchases. Moreover, you can also have the items delivered directly to your home. To learn more about the startup, head over here.
- Lawrence K. Ho