Diadora races to introduce its latest campaign for fall with the help of Adrianne Ho, Rachel Tee Tyler and other runners. The challenge: they have 30 minutes to deliver a pair of N9000 Protection sneakers to customers after the order is received at L.A.-based Bait. A failed mission results in free kicks on behalf of the brand.

Think they can pull it off? Press play up top to find out — tick, tock.