Fashion

Diesel's "For Successful Living" Campaign Is Erotic – But Deep

When Terry Richardson shoots…

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1,702 Hypes

Diesel's "For Successful Living" Campaign Is Erotic – But Deep

When Terry Richardson shoots…

Diesel is celebrating 30 years in Japan with a see-now-buy-now runway show in Tokyo and a “For Successful Living” campaign – a throwback to old ’90s ads. Lensed by the provocative Terry Richardson, the 50 campaign shots each come with advice.

Creative Director Nicola Formichetti explained:

“The casting represents all kinds of people – street cast models, different generations, different skin tones and body shapes. It really is a global casting and it is all about being part of something together, belonging.”

Some advice is erotic – cue recent Pornhub ads – others more serious including, “#5 love openly.” Find your message above.

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