H&M’s Fall women are opinionated and badass. Together with Adwoa Aboah, Hari Nef, Lauren Hutton, Pum Lefebvre and Jillian Hervey, the brand created a campaign that hits back at critics with unconventional – yet all-around – beauty.

Lion Babe’s “She’s a Lady” plays in the background and the scenes change between each segment. View the entire collection on H&M and use #Ladylike on social media to share what the term means to you.