Beauty

Major: Kaia Gerber Just Became the Face of Marc Jacobs Beauty

Cindy Crawford’s daughter is a natural, so we saw this coming.

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1,401 Hypes

Major: Kaia Gerber Just Became the Face of Marc Jacobs Beauty

Cindy Crawford’s daughter is a natural, so we saw this coming.

In case you haven’t been keeping up, this is Kaia Gerber’s breakout year. Note cover after cover after campaign — and now the daughter of supermodel icon Cindy Crawford has a major designer deal, becoming the face of the upcoming campaign for Marc Jacobs Beauty.

It was only a matter of time. The ads for the 2017 spring line aren’t rolling out yet, but even these behind-the-scene shots prove Kaia is a natural. We can only wonder what will be next for the rising 15-year-old talent.

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