Kylie Jenner revealed her latest lip kit shade via Instagram — the pale pink shade is “Smile.” But the new lip kit isn’t like the others – to celebrate World Smile Day proceeds will go to Smile Train, an organization that corrects cleft lip in children in the developing world.

“SMILE! So excited to reveal SMILE, a beautiful pale pink shade that I created in partnership with @SmileTrain for #WorldSmileDay. 100% of net proceeds will go to Smile Train to support cleft surgery for children in the developing world.”

Check out the new shade above and head over to kyliecosmetics.com on October 3 at 11 AM PST. Learn more about Smile Train here.

I’m very excited to reveal SMILE, a beautiful pale pink shade that I created in partnership with @smiletrain for #WorldSmileDay 100% of net proceeds will go towards cleft surgery for children in the developing world and I will be presenting a check to them personally. Let’s do this ???? October 3rd at 11am pst. @kyliecosmetics

A photo posted by Kylie (@kyliejenner) on Sep 29, 2016 at 12:56pm PDT