Fashion

NON CONFORMIST Presents 2016 Fall/Winter "Don't Waste War" Editorial

Shot in the seaside Japanese town, Hayama.

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NON CONFORMIST Presents 2016 Fall/Winter "Don't Waste War" Editorial

Shot in the seaside Japanese town, Hayama.

London-based label NON CONFORMIST has recently unveiled its 2016 fall/winter range with an editorial entitled “Don’t Waste War.” Shot in the Japanese town of Hayama by photographer Frederick M., the imagery features the brand’s key pieces designed for the colder months ahead. With the use of badging and print techniques, the brand aims to address different social and political issues with its new collection. In addition, a cool-toned, washed-out palette has been employed to further highlight the message, “Don’t Waste War.” Browse the gallery above to check out the editorial.

The collection is now available at select retailers including Inner by Antonioli, Cabinet Noir, Backdoor Bodega and more. For more information, head over to NON CONFORMIST’s Facebook page.

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Frederick M.
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