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Introducing The 67% Project: A Campaign to Fight Against Plus-Size Stereotypes

Refinery29 teams up with ‘Orange is the New Black’ star Danielle Brooks to change the way plus-size women are represented.

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Introducing The 67% Project: A Campaign to Fight Against Plus-Size Stereotypes

Refinery29 teams up with ‘Orange is the New Black’ star Danielle Brooks to change the way plus-size women are represented.

Refinery29 has recently introduced “The 67% Project,” a campaign that aims to change how plus-size women are represented in society. According to a press release from Refinery29, while the average American woman nowadays is of size 14 and up, plus-size women still make up “less than 2% of the images” we see in media and advertisements. To address this issue, the website has teamed up with body-positive clothing brands Lane Bryant and Aerie, as well as Orange is the New Black star Danielle Brooks to launch a campaign that will hopefully change how plus-size women are perceived. As Brooks explains:

The fashion industry needs to step up its size inclusion, size 2 is not the norm for the majority of society and young girls need role models who look like them. I wish I had something like this growing up; showing successful, diverse, and gorgeous women of all shapes and sizes killing it across many walks of life and industries. Now I get to be that woman, be that voice I wanted representing me when I was younger. It’s time for us to be seen and heard. I am so proud to raise my voice with Refinery29 and be a part of the movement that is The 67% Project.

During the launch week of the campaign, 67% of the bodies featured on the website and its social media channels will be plus-size. As the company’s global editor-in-chief and co-founder Christene Barberich states:

This campaign is not about creating a standalone moment or a separate content strategy for plus-size women exclusively. It’s about eliminating the walls that separate women or make them feel excluded, and it’s a chance to challenge ourselves and hopefully our peers in media to represent and reflect our audience in the most inspired and realistic way possible.

The project kicked off on September 26 and will be running until October 2. As an extension of the campaign, Refinery29 will be hosting an “Every Beautiful Body Symposium” this October in NYC to further empower all types of bodies. You can head over here to learn more about The 67% Project.

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