Fashion

Rihanna's Entire Fenty PUMA Campaign Is Alive With Japanese Moods

An undeniable Bad Gal vision.

By
1,076 Hypes

Rihanna's Entire Fenty PUMA Campaign Is Alive With Japanese Moods

An undeniable Bad Gal vision.

It’s a big Rihanna moment – Fenty PUMA now presents BadGal’s whole campaign. Lensed by photographer Willy Vandeperre, PUMA brought on stylist Alastair McKimm and models Fei Fei Sun and Sang Woo Kim to edge out the campaign with Japanese street culture.

Via Instagram, PUMA described:

Inspired by Japanese street culture. Spun into something unpredictable. Made with that undeniable @badgalriri vision. The AW16 #FENTYxPUMA collection is officially yours for the taking.”

Check out the entire collection here and shop the debut drop online or at the two locations below. Be sure to also check out BTS action here.

Bergdorf Goodman
754 5th Avenue
New York, NY 10019

Six:02
112 W 34th Street
New York, NY 10120

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