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The Story of the Greatest Athlete Ever, Serena Williams

Nike’s latest campaign effectively shares in under a minute.

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The Story of the Greatest Athlete Ever, Serena Williams

Nike’s latest campaign effectively shares in under a minute.

Nike unveils another instillation of its “Unlimited” campaign starring Serena Williams — the most powerful yet. “Unlimited Greatness” chronicles the tennis superstar’s career of triumphs — and a few trials — in an extremely straightforward and effective manner as key words or phrases appear on the screen to highlight a few of the most important moments since she began playing at the age of three.

The ad begins with “Compton,” where a three-year-old Serena swung a tennis racket for the first time as a child, and ends with “greatest athlete ever.” Hold the “female” and watch above.

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