Fashion

French Chateau + Vetements Gang + Snacks = 'Vetements Summercamp' Book

Take another look inside with an interview by the book’s publishers to complete.

By
3,297 Hypes

French Chateau + Vetements Gang + Snacks = 'Vetements Summercamp' Book

Take another look inside with an interview by the book’s publishers to complete.

Earlier we shared news about Vetements’ new photo book Summercamp with an intimate look at how Demna Gvasalia and the Vetements gang like to spend a long – and deprave – weekend at a French chateau.

The 480-page book is backed by cult publisher IDEA and lensed by Pierre-Ange Carlotti – who shot the premiere book. The book looks at Gvasalia’s SS17 collection which counted more than 18 brand collaborations including Juicy Couture and Champion. Dazed sat down with IDEA creators David Owen and Angela Hill to talk Summercamp‘s making.

Vetements Summercamp drops on October 3 at COMME des GARÇONS Trading Museum Paris. Available starting October 4 at Dover Street Market worldwide it will also launch online at ideanow.online.

Can you tell us a bit about this book?
IDEA: A long weekend in a French chateau + the Vetements gang + refreshments = mayhem.

How is this book different from the last?
IDEA: MORE WILD!

What do you think about what Vetements are doing, and why did you think it was important to capture it in a book?
IDEA: Demna for us is the most talented designer on the planet right now – there is no other. It’s important to document this spirit, this time. It’s vital to capture the moment.

You previously told me that you’ve ‘flipped the book world upside down with Vetements as your partners in crime’. What did you mean by this?
IDEA: IDEA is a new concept in publishing. We have skipped Amazon and bookstores generally. Vetements are a perfect partner for this as they themselves are also experimenting with supply and demand and distribution and retail. The first book was 500 copies and sold out in a day. This time Guram (Gvasalia) was very keen that any store that stocks Vetements could also order the book. So we have gone from being impossible to find to being in department stores in Chicago, Beijing and Moscow. Both are equally fun for us.

Read Full Article
Photographer
Pierre-Ange Carlotti/Idea
Share this article

What to Read Next

Guram Gvasalia Showcases First Physical Vetements Show as Creative Director
Fashion

Guram Gvasalia Showcases First Physical Vetements Show as Creative Director

Inspired by the designer’s childhood memories, war trauma, imagination and more.
4,946 Hypes

Megan Fox Reveals the Reason Why She Doesn't Like To Wear Her Hair Up
Beauty

Megan Fox Reveals the Reason Why She Doesn't Like To Wear Her Hair Up

She’s one of us.
6,798 Hypes

Jason Momoa Is Apparently a Big Reason as to Why Amber Heard Kept Her Role in 'Aquaman 2'
Film & TV

Jason Momoa Is Apparently a Big Reason as to Why Amber Heard Kept Her Role in 'Aquaman 2'

Who do you believe?
51,641 Hypes


Try TikTok’s DIY Hair Measurement Hack Before Your Next Chop
Beauty

Try TikTok’s DIY Hair Measurement Hack Before Your Next Chop

Before you risk it all, consider this method designed to save you from regret.
2,722 Hypes

Hello B*tches: CL Announces Her North American Tour — and Takeover
Culture

Hello B*tches: CL Announces Her North American Tour — and Takeover

The “Baddest Female of Asia” is going international.
5,846 Hypes


Opening Ceremony Goes Glam for 2016 Fall/Winter "Infinite Encounters" Editorial
Fashion

Opening Ceremony Goes Glam for 2016 Fall/Winter "Infinite Encounters" Editorial

A perfect mix of high and low-brow aesthetics.
1,596 Hypes

The Nike Air Max 90 Ultra Premium Returns In "Midnight Navy"
Footwear

The Nike Air Max 90 Ultra Premium Returns In "Midnight Navy"

Detailed with baby blue accents.
2,682 Hypes

NYLONshop Goes Grunge in NYC for 2016 Fall Editorial
Fashion

NYLONshop Goes Grunge in NYC for 2016 Fall Editorial

Flannel, velvet and lace for days.
2,426 Hypes

wet n wild's Rainbow Highlighter Will Make You Glow Like a Unicorn
Beauty

wet n wild's Rainbow Highlighter Will Make You Glow Like a Unicorn

All for less than $5 USD.
1,516 Hypes

Nike Goes Neutral for Air Max 95 "Light Taupe"
Footwear

Nike Goes Neutral for Air Max 95 "Light Taupe"

Mmmmmm, suede.
2,266 Hypes

Opening Ceremony Out-Cools Us All with 2016 Fall "Switch Gears" Editorial
Fashion

Opening Ceremony Out-Cools Us All with 2016 Fall "Switch Gears" Editorial

Highlighting pieces from Gosha Rubchinskiy, COMME des GARÇONS, Raf Simons, J.W.Anderson and more.
1,562 Hypes

'Vogue' Releases Gorgeous Photo Book to Celebrate 100-Year Anniversary
Fashion

'Vogue' Releases Gorgeous Photo Book to Celebrate 100-Year Anniversary

Be forewarned — the 448-page, leather-bound volume will set you back almost $1,000 USD.
1,575 Hypes

NON CONFORMIST Presents 2016 Fall/Winter "Don't Waste War" Editorial
Fashion

NON CONFORMIST Presents 2016 Fall/Winter "Don't Waste War" Editorial

Shot in the seaside Japanese town, Hayama.
1,959 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.