Fashion

MadeMe Brings X-Girl Back to Its NYC Roots with a New Collaborative Collection

Tapping Kim Gordon’s daughter, Coco Gordon Moore, as the face of the campaign.

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1,366 Hypes

MadeMe Brings X-Girl Back to Its NYC Roots with a New Collaborative Collection

Tapping Kim Gordon’s daughter, Coco Gordon Moore, as the face of the campaign.

Initially founded by Kim Gordon and Daisy von Furth in the 1990s, X-Girl was sold to Japanese company B’s International just five years after its launch. Now, MadeMe‘s designer Erin Magee has brought the female streetwear brand back to its New York roots with a special capsule collection. Tapping Gordon’s daughter Coco Gordon Moore as the face of the collaboration, the new range pays homage to old-school X-Girl styles with a hint of Riot Grrl influence. As Magee explains to Vogue in a recent interview:

I really wanted to take it back to its roots. I look at X-Girl as a representation of what I do, a brand that I’ve always looked up to and [that I] a bit based MadeMe off of … Chloë Sevigny at a rave in 1993—what is she wearing?

The new range features a total of ten pieces, including a winter-appropriate puffer jacket, an overall dress, a number of T-shirts, as well as a beret. Browse the gallery above to see the Ricky Saiz-photographed lookbook. The capsule collection is now available on MadeMe’s website.

MadeMe x @xgirljp Coco Gordon Moore @cocogm @rickysaiz

A photo posted by MADEME (@mademe_nyc) on

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Source
Vogue
Photographer
Ricky Saiz
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