It's Paris vs. LA on adidas Consortium's First Sneaker Exchange With colette x UNDEFEATED

The new initiative will aim to unite sneaker retailers with iconic models.

By //Footwear

adidas Consortium launched its inaugural Sneaker Exchange initiative with none other than renowned Parisian retailer collette and West Coast label UNDEFEATED to co-design the EQT Support and Campus 80.

The $130 USD Campus 80 counts a high-quality leather upper and royal blue lacing and rear, while the $150 USD EQT is moodier – a midnight navy colors the model’s upper with black and sapphire accents atop a white midsole. It’s equal parts polished and casual on two models with mirroring colorways.

Pre-release starts on January in-store and online at colette and UNDEFEATED. Global Consortium retailers will stock up later. There’s more to come – adidas is slated to tap its 84 account-wide network, including KITH and Naked, to deliver collaborative goodness.

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