It's Paris vs. LA on adidas Consortium's First Sneaker Exchange With colette x UNDEFEATED

The new initiative will aim to unite sneaker retailers with iconic models.

adidas Consortium launched its inaugural Sneaker Exchange initiative with none other than renowned Parisian retailer collette and West Coast label UNDEFEATED to co-design the EQT Support and Campus 80.

The $130 USD Campus 80 counts a high-quality leather upper and royal blue lacing and rear, while the $150 USD EQT is moodier – a midnight navy colors the model’s upper with black and sapphire accents atop a white midsole. It’s equal parts polished and casual on two models with mirroring colorways.

Pre-release starts on January in-store and online at colette and UNDEFEATED. Global Consortium retailers will stock up later. There’s more to come – adidas is slated to tap its 84 account-wide network, including KITH and Naked, to deliver collaborative goodness.

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