Fashion

Chanel's 2017 Spring Campaign Is Problematic With Cultural Appropriation

Fashion cashes in on Bantu knots – again.

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Chanel's 2017 Spring Campaign Is Problematic With Cultural Appropriation

Fashion cashes in on Bantu knots – again.

Hardly into the New Year and we have a cultural appropriation blunder on our hands. The new Spring 2017 Chanel campaign is odd at best playing with pop art, robots – and Bantu knots. According to a press release it was meant by Karl Lagerfeld to:

“Play with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk.”

That part is clear because the whole campaign is inspired by a modern digital mood cast during the runway show but what’s not clear is the option to style model Arizona Muse with Bantu knots.

The continued use – Marc Jacobs came under much criticism last season during a Spring 2015 show not to mention a dreadlock backlash – proves the industry must reassess how to take inspiration in and appreciate other culture’s beauty traditions.

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