Demna Gvasalia called on now-legendary photographer Harley Weir to shoot the new Balenciaga campaign. The subject? It was about the spandex:
“An exploration of the intimate relationship between couture and fetishism runs beneath the surface of the Balenciaga Spring/Summer 2017 show. This collection takes a theoretical leap, harnessing the possibilities of spandex.”
Weir last walked in Gvasalia’s Vetements Fall/Winter 2015 show. Here the photographer lensed models Grace Bol, Shujing Zhou and Eliza Douglas against lush curtains.
Gvasalia will present Balenciaga’s second menswear collection at Paris Fashion Week in one week. Check out his debut campaign here.