Hari Nef Is the Face of L'Oreal's Diverse New Campaign

The trans model is featured alongside Blake Lively, Xiao Wen Ju and more.

By //Beauty

After starring in campaigns for brands including Mansur Gavriel and Luxottica, transgender model and actress Hari Nef now lands another major gig as she’s been tapped as the new face of L’Oreal. Promoting the beauty giant’s True Match foundation range, which offers 33 different shades for all types of skin tones, Nef introduces herself and explains why she enjoys using the product in her new campaign video. As she says,

I’m Eastern European – I think I might be a little paler than my family, I came out really pale. Skin is the first thing you see. Just being seen in your skin can be so vunerable.

Also featured in the campaign is a diverse group of models, artists and influencers, including Blake Lively, Chinese supermodel Xiao Wen Ju and more. Watch the video above to see it for yourself.

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CampaignsVideosHari NefL'Oréal

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