Over the past year, we’ve seen various brands bringing Korean cosmetics products to the US. There’s Opening Ceremony, which introduced the likes of Too Cool for School and Memebox to its NYC and LA flagships. Now, Target announces that it will start carrying a selection of K-beauty products handpicked by cult-favorite brand Peach & Lily‘s founder, Alicia Yoon.
Comprised of 13 skincare and makeup items, the upcoming drop will include an assortment of face masks, highlighters and more from the likes of Lagom, Mizon, AprilSkin and 24/7. As Yoon explains:
There are products for newbies and those super into beauty and might already be using 12 steps in their routine. We want to delight as shoppers discover newness that they might not have ever heard about.
Priced between $7 USD and $38 USD, you can expect to shop Yoon’s curated collection online and in-store at select Target locations beginning January 15. To learn more about the K-beauty phenomenon, head over here to read our step-by-step guide.