Last year, we’ve learned what an expert Kylie Jenner can be when it comes to building anticipation. With her savvy understanding of digital marketing, the social media queen raked in $10 million USD in 2016 thanks to her hugely successful branded merch. The 19-year-old was even named on Forbes’ annual 30 Under 30 list for her achievements in e-commerce.

Moving forward to the new year, the beauty mogul is all ready to put her newest ideas into action. Last weekend, Kylie has taken to Instagram to share three cryptic images of herself, all simply captioned “#SecretProject.” The photos see a blonde Kylie dressed in a silky, mini slip dress while wearing a bold, red lip. Could it be that she’s teasing a new lip kit collection, a new apparel line, or even a new album? Only time will tell.

In the meantime, check out the teaser images below and stay with us for more updates.