With Raf Simons as its new chief creative officer, Calvin Klein now officially announces its made-to-measure clothing and accessories service, Calvin Klein By Appointment. Previously offered only to celebrity clients, the new range will allow all CK fans to own unique pieces designed by Simons. The designer explains in a press release, “Calvin Klein is not only about iconic underwear and jeans — it’s about so much more.”

The brand has recently taken to social media to reveal its campaign for the new line. Lensed by Willy Vanderperre, the imagery features a roster of actresses and models including Stranger Things star Millie Bobby Brown, Abbey Lee Kershaw, Natalie Westling, Lineisy Montero and more — each modelling a different piece but looking equally sophisticated. As Simons says, the campaign ”is very much about celebrating the American woman and American fashion.” Browse the gallery above to see the full campaign.

Calvin Klein By Appointment is set to launch officially on April 1, while Simons’ debut show for CK will take place on February 10 at New York Fashion Week. Stay with us for more updates.