Footwear

Nike Wants Everyone to Know "The Force Is Female" in 2017 Spring Campaign

Who run the world?

By
4,571 Hypes

Nike Wants Everyone to Know "The Force Is Female" in 2017 Spring Campaign

Who run the world?

Nike is letting it be known — girls run the world. The Swoosh continues its effort to champion girl power with a new campaign that celebrates women who are pushing the culture forward and creating their own lanes as an inspiration to all.

The Air Force 1 has been a revolutionary silhouette in Nike’s legacy and celebrates over three decades as a silhouette that’s undoubtedly paved the way. It continues to evolve — most recently with the Special Field and Ultraforce Mid editions — and is highlighted in “The Force Is Female” initiative on the feet of women who are impacting their own industries in substantial ways.

Swoosh doesn’t stop there, as Ro.Lexx — a budding female photographer that often works with Bryson Tiller and the like — lensed the story and adds another layer of perspective to the campaign’s meaningfulness. Check it out above, and keep an eye out at Nike for future AF1 releases.

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