Take a Closer Look at Serena Williams' Historic Jordan Brand Collaboration
Celebrating 23 with #23.
Serena Williams has done it again. Her defeat against older sister Venus at Saturday’s Australian Open marks another history-making moment for her tennis career — her 23rd major title. Before this, the number 23 has held iconic weight thanks to one Michael Jordan and now they’re both coming together to celebrate William’s big win.
Williams and Jordan are both regarded as the greatest players in their respective arenas. NikeCourt and Jordan Brand now pay homage to the tennis superstar with her own new sneaker collaborations inspired by her favorite silhouette: the Air Jordan 1.
The collection counts her own twist on the iconic basketball sneaker, applying black and a shocking pink across the upper. In addition to the Air Jordan Wings branding on the lateral ankle is the number 23 — tying together the legacies of both athletes — and Williams’ distinctive ‘SW’ logo on the heel.
Williams also offers her take on the exclusive women’s NikeCourt Flare, which finds inspiration from the AJ1 in the colorblocking and is also stamped with the AJ Wings. One pair mirrors the pink colorway of her aforementioned SW x AJ1, while the second replaces the pink with red to honor the original “Banned” AJ1.
The celebratory pack will launch at Nike Soho on Saturday, January 28. Then both NikeCourt Flare colorways drop on the SNKRS app on Monday, January 30, in the U.S., Western Europe and Japan. The Air Jordan 1 will also release on January 30 via Nike.com in the U.S. only at 10 a.m. EST. Before then, take a closer look at all three shoes above.
- Eddie Eng/HYPEBAE