Fashion

Stussy 2017 Spring Campaign Is a Raw Look Into New York's Heart & Soul

Photographed by Tyrone Lebon.

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2,075 Hypes

Stussy 2017 Spring Campaign Is a Raw Look Into New York's Heart & Soul

Photographed by Tyrone Lebon.

Photographer Tyrone Lebon was tasked with a multi-mission to shoot Stussy around the world. It took him to Los Angeles, Tokyo and last season, Paris. For the last leg, he turned to the Big Apple – New York’s very own concrete jungle.

Lebon captured the real New York in a surreal take on contemporary urban coupled with vintage graphic. From borough to borough the photographer snapped Princess Nokia in Harlem to Stoya and King Kong. The result was an intimate look into New York’s soul – dog walkers and all.

Stussy 2017 spring collection will be available in-store at all chapters on February 10. In the meantime check out the new O’Dyed Classics collection.

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Photographer
Tyrone Lebon
Stylist
Tom Guinness
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