Fashion

An Exclusive Inside Look at Browns' New East London Store

The brand’s first new brick and mortar store in 20 years.

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610 Hypes

An Exclusive Inside Look at Browns' New East London Store

The brand’s first new brick and mortar store in 20 years.

Luxury retailer Browns has just opened its first new brick and mortar store in 20 years, right in the heart of East London. The new store will be ever-changing and will offer a retail environment that will give customers a unique experience every time they visit the store. The new retail space will also be the first incarnation of the “Nomad Project,” which is a take on a semi-permanent concept as a response to the “pop-up store” model.

Browns East will carry brands like Off-White™, Vetements, Gucci, Balenciaga and Raf Simons, to name a few, and will also feature a café and bakery. Get an exclusive look at the new space in the gallery above, and head over to Browns online to take a look at what you can expect to see in the store.

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Photographer
Ben Awin/Hypebae

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