EleVen by Venus Williams Debuts an Exclusive Lane Crawford Capsule Collection
Empowering women to express their individuality with confidence.
Star athlete Venus Williams has just announced that her leading athletic apparel line, EleVen by Venus Williams, will be partnering up with Lane Crawford for an exclusive capsule collection.
Lane Crawford is Asia’s iconic luxury department store, and the two have teamed up to produce an eight-piece line consisting of elevated sportswear. All items are made with a quick-dry performance fiber with breathability, and the collection is all white as a nod to the athlete’s tennis background. The collection is comfortable and stylish, and works for any type of workout, and was created to empower women to express their individuality with confidence while exercising.
It is now available exclusively in Asia, at Lane Crawford online, or in the Hong Kong, Shanghai and Beijing stores. This launch marks the brand’s debut entry into the Asian market, and we can only hope that we will see more collections in the near future.