How Frankie Collective Became Social Media's Favorite Vintage Store for Women

Creative director Sara Gourlay talks to HYPEBAE on why vintage matters.

By //Fashion 

Online shopping seems to have become the norm these days. From fast fashion to luxury brands, consumers can purchase items with a just simple tap on the phone. Little do we think about how much waste we produce from overconsumption. Well, Frankie Collective‘s creative director Sara Gourlay is here to help make your wardrobe a little more sustainable, one vintage piece at a time.

Hailing from Vancouver, Frankie Collective is an e-tailer that offers an expansive lineup of vintage and re-work clothing for women. From Champion bodysuits to Kappa matching sets, its thoughtfully-curated Instagram account has been an endless source of inspiration for streetwear-loving ladies. While these abandoned pieces could have easily gone to the landfill, Sara and her team give these garments a new life with their skillful cuts and stitches. And before you know it, a one-of-a-kind cropped hoodie is born. It’s not surprising, then, that Frankie Collective’s unique creations have earned the love of some of the industry’s biggest names, including Gigi Hadid, Emily Oberg, Aleali May, SZA and more.

To learn more about Frankie Collective, watch the video above and read our exclusive interview with Sara below.

How did Frankie Collective come about in the first place?

Frankie Collective is the sister company of F As In Frank, which was started by Drew and Jesse Heifetz who have been in the vintage game for over 15 years. They have supplied brands such as Supreme and Ralph Lauren with vintage pieces for design inspiration. F As In Frank mainly specialized in men’s clothing, so we came together and created Frankie Collective. We saw that there was very little women’s representation in streetwear so that was our main focus.

Can you tell us about your role at Frankie Collective? 

I am the creative director. My day starts at our studio where I meet with our designer. We fit samples and talk about new vintage rework designs. I also meet with our studio manager and make sure we’re on track for sewing production. I then go to our warehouse space to pop in our e-commerce shoots and take photos of the models for Instagram. This is also where I sort our vintage and reimagine the pieces before the garments are taken to our sewing studio. For the rest of my day, I work on marketing strategies and plan for upcoming shoots and collaborations.

How do you usually approach a piece of vintage clothing and give it a new look?

We have two approaches to design. We trend-forecast and think about styles made for the Frankie gal, as well as lower our carbon footprint by upcycling materials. We’ll then draft a pattern, sew samples and do fittings. I look at every vintage piece and reimagine it into a design and then sort by design. Our sewing girls then cut and sew every piece.

Out of the numerous designs you’ve done for Frankie Collective, what are some of your favorites?

My favourite designs yet are in our newest accessories collection, which are all reworked from vintage windbreaker jackets. The collection includes mini backpacks, clutches, side bags and bucket hats.

What’s next for Frankie Collective? Will you ever consider opening a physical store? 

We are considering opening a brick-and-mortar store. But for now, stay tuned for special collaborations and pop-ups.

Read Full Article
Director
Rosanna Peng/@rosizzle
Editor
Rosanna Peng
Videographer
Jeremy Jude Lee/@jjudelee
Photographer
Jeremy Jude Lee
Producer
Teresa Lam/HYPEBAE
Model
Isabella Manderson/@isabellamanderson, Anja Wilderjans/@anjawilderjans, Reina Silva/@reinajsilva
VideosVancouverChampionInterviewsFrankie CollectiveVintage

You may also like

Frankie Collective's Latest Reworked Supreme Drop Is Now Available
Fashion

Frankie Collective's Latest Reworked Supreme Drop Is Now Available

Check out the cool-girl lookbook shot by Sara Gourlay.
2,636 Hypes
A First Look at Frankie Collective's New Reworked Supreme Release
Fashion

A First Look at Frankie Collective's New Reworked Supreme Release

Bralettes and bodysuits for the summer.
2,855 Hypes
You Can Shop Frankie Collective's The North Face Vintage Rework Drop Now
Fashion

You Can Shop Frankie Collective's The North Face Vintage Rework Drop Now

Featuring puffer jackets, crop tops and more.
2,685 Hypes
Frankie Collective's Sara Gourlay Compares the Frankie Girl to HYPEBAE in New Interview
Fashion

Frankie Collective's Sara Gourlay Compares the Frankie Girl to HYPEBAE in New Interview

The creative director chats with Heroine about vintage fashion, branding and more.
880 Hypes
A Huge Vintage Kappa Haul Just Dropped on Frankie Collective
Fashion

A Huge Vintage Kappa Haul Just Dropped on Frankie Collective

Tube tops, bodysuits, windbreakers and more.
2,622 Hypes

What to Read Next

Think Fast: The COMME des GARÇONS x NikeLab Air VaporMax Has Restocked
Footwear

Think Fast: The COMME des GARÇONS x NikeLab Air VaporMax Has Restocked

An early holiday present.
1,356 Hypes

MadeMe's Fall 2017 Lookbook Is Inspired by Our Favorite '90s Musicians
Fashion

MadeMe's Fall 2017 Lookbook Is Inspired by Our Favorite '90s Musicians

If Missy Elliot was a Riot Grrrl.
1,137 Hypes

FILA's Trailblazer Is the New Chunky Sneaker You Need
Footwear

FILA's Trailblazer Is the New Chunky Sneaker You Need

Practical shoes for fall.
1,573 Hypes


Turn Any Bag into an Off-White™ Bag With This Industrial Strap
Fashion

Turn Any Bag into an Off-White™ Bag With This Industrial Strap

DIY-style.
6,587 Hypes

Frances de Lourdes' Fall/Winter 2017 Collection Is For the Minimalists
Fashion

Frances de Lourdes' Fall/Winter 2017 Collection Is For the Minimalists

Essential, timeless pieces.
513 Hypes

Zip It up in These Laceless Sneakers by Axel Arigato
Footwear

Zip It up in These Laceless Sneakers by Axel Arigato

A tasteful nod to the ’90s.
656 Hypes

More ▾