Jeanerica Is the New Scandi Denim Brand You Need in Your Wardrobe

Get a first-look at your new best friend.

Fashion
853 Hypes

When it comes to style, there’s no doubt that the Scandinavians do it well. Frequently celebrated for their effortlessly elegant and low-key approach to fashion, they’re streets ahead when it comes to pulling together cool, easily-wearable looks. A key thread runs through most of those outfits, however, and that’s denim.

Denim is one of those rare fabrics that defies time and space. It’s a classic staple in everyones wardrobes and as a result the marketplace is flooded, with budget high-street retailers and luxury brands alike offering their own takes on the fabric to suit a myriad of lifestyles and bank balances. The ideal sweet-spot, where high-quality pieces come with an affordable price-tag is an area that’s yet to be dominated, and that’s where Stockholm-based denim label, Jeanerica, comes in.

The first collection includes three key denim jean silhouettes in a variety of washes – so there’s something for everyone. Alongside the functional five-pocket jeans is a selection of T-shirts, knitwear and denim jackets, and most of the products consist of between 98 to 100-percent organic or recycled cotton. Jeanerica realises the universal appeal of denim as a commodity and simplifies the selection down to timeless pieces that will only get better with age. It’s the new one-stop-shop to complete your wardrobe’s minimalist Scandi makeover.

Flip through a selection Jeanerica‘s debut collection above and get ready to shop the brand when it launches on October 26.

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