Fashion

LUELLE Intimates Reclaims the Meaning Of "Sexy"

Meet the brand disrupting the lingerie market.

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LUELLE Intimates Reclaims the Meaning Of "Sexy"

Meet the brand disrupting the lingerie market.

LUELLE Intimates is a brand with a mission to “dismantle society’s limited perception of sexy.” The new lingerie brand takes on body positivity, as well as strive to empower women to define their own form of sexy. LUELLE’s first collection includes a wide range of everyday intimates, with three different models – “Elle Boyshort,” “Elle Thong,” and “Elle Brief” – which come in either black, white or pink. The brand is also creating buzz by being the first in American markets to present a model with pubic hair in product shots, all aligning with their mission to empower women.

The first capsule collection is now available at LUELLE, where it retails at $28 USD a piece.

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