Get an Exclusive Preview of Selfridge's Seoul Fashion Week Takeover

Featuring 10 of South Korea’s biggest design talents.

Fashion
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As a part of Music Matters at Selfridges, the iconic British store is hosting 10 of South Korea’s most exciting emerging designers, each of whom have collections inspired by key musical moments.

Just in time for Seoul Fashion Week, the labels filling the Designer’s Atrium include BLINDNESS, with a glam rock-tinged collection, D-ANTIDOTE who presents a Sex Pistols-inspired selection complete with a FILA collaboration, and Pushbutton, adopting Ziggy Stardust’s space-age style for a contemporary audience. Exhibiting alongside are NOKHE, BOURIE, MOOHONG, D.GNAKMÜNN, Ressurrection, and ROCKET x LUNCH, who drops the ultimate fuzzy two-pieces.

The pop-up features the work of neon artist Yoon Yeo Jun and Seoul-based graffiti collective MadVictor, who have come together to produce an area as bold, vivid and innovative as the Seoul fashion scene itself.

Get your exclusive look at the space above which runs until November 19, in-store at Selfridges London.

Selfridges
400 Oxford St,
London W1A 1AB

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