Go From New York to LA in the Second Installment of Sita Abellan's Nike Video Series
Bicoastal sneaker customization.
Following up on the debut episode, the next installment in Sita Abellan‘s video series with Nike takes her on a whirlwind trip from NYC to LA.
Sita talks with iconic sneakerhead Bobbito Garcia about the rise of sneaker customization in the ’70s, with the latter commenting that putting your own stamp on a sneaker makes it “an extension of your soul.” True to “LA VIDA DE SITA” style, after a brief intermission to share a weather forecast and some sitcom-style studio laughter, Sita heads over to LA to go fabric shopping with photographer Nadia Lee Cohen, as they customize their own Air Force 1s.
Peep the video above and stay tuned for the next episode. Be sure to check out episode one if you missed it.