SSENSE Explores "The Aesthetics of Extra" In Its Latest Editorial

“If you put a designer logo on a seemingly benign utilitarian object, does it suddenly become desirable?”

Fashion
781 Hypes

Luxury is the focus in SSENSE‘s latest editorial, shot and created by Arvida Byström and Ossian Melin.

Titled “The Aesthetics of Extra,” the editorial focuses on the connotation of luxury, and uses brands like Saint Laurent, Balenciaga, Gucci and Versace to emphasize the one thing defining the splendour: symbology. The artists ask the question: “If you put a designer logo on a seemingly benign utilitarian object, for instance a hammer, or a brick, does it suddenly become desirable?” as a way to emphasize the theme of the editorial, and create a reaction from the audience.

Peep the images from the editorial above, and check out the full editorial over at SSENSE.

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