The famous Tarte Shape Tape concealer has become a holy grail within the makeup community, and now the product is on sale for the first time in history. As a part of the brand celebrating its 17th birthday, Tarte is offering great discounts throughout its birthday week. Each day of the week comes with a new surprise, and today you’re able to snag the popular concealer at 25-percent off.

Hurry up, the discount only lasts for 24 hours. Use the code SHAPETAPE to get the deal. Head over to Tarte’s website to see more birthday deals.