adidas announces its newest drop, 36 HRS, which includes a special-edition hoodie and pants crafted for athletes constantly on the go. In celebration of the launch, the sportswear giant has hosted an event at the new Concepts store in Boston, Massachussetts.
The collection was inspired by athletes’ approximate travel time between games, 36 hours. After conducting research, adidas designers decided to create a comfy set for athletes and sportswear lovers. The first all-Primeknit Z.N.E. hoodie has pre-shaped sleeves featuring a breathable material that is light and wrinkle-proof. Both the hoodie and pants are easy to pack and fold. The faces of the campaign include entrepreneur Hannah Bronfman and professional tennis players Garbiñe Muguruza, Angelique Kerber and more.
Muguruza shared her thoughts on the pieces in a released statement:
I am constantly on the move, regularly travelling between countries and continents for matches. Comfort and style is therefore essential for me, so the new adidas Athletics Z.N.E. Primeknit range is the ideal travel companion.
Purchase the 36 HRS collection on December 4 on adidas’ web store, select adidas stores and exclusive boutiques including adidas x Concepts Boston. The hoodie prices out at $180 USD, while the pants will retail at $120 USD.
adidas x Concepts Boston
73 Newbury Street
Boston, MA 02116