adidas is using Instagram to create a design opportunity for its followers. Proving the brand’s ongoing message of pushing for cultivating creativity, fans will be now be able to choose the design of the next UltraBOOST on social media.
Fans will vote through the new Instagram “poll” feature on their favorite silhouette which will be sent to production. The design with the most votes will later be released as a limited edition sneaker. Only 50 pairs will be made globally and social media voters also have a chance to win a pair.
The crowd-sourced voting started on the brand’s Instagram via stories on November 9 and ends on November 10 at 5 p.m. EST.