Aesop's New Store Is the Most Magnificent Thing You'll See Today

Peep the new space here.

712 Hypes

Aesop has just opened a new store situated in Chelsea, London, and it is unlike anything you’ve seen before. The interior and design was inspired by the opening scenes of classic James Bond films, and was created by one of the brand’s long-term collaborators, Snøhetta. Utilizing the capacious space, the shop uses elements like color, texture and space to create a sweeping, dramatic effect. Despite the large area, the store still gets an intimate feel through usage of lights and furniture, inviting visitors to experience Aesop products in the best way possible.

The brand’s new store will offer the full, wide range of skin, hair and body care products made by botanical and laboratory-generated ingredients of the highest quality. Aesop is known for its breathtaking fragrances, and this store will without a doubt showcase the full experience.

Peep the new store in the gallery above. Don’t miss Aesop’s Holiday gift sets, as well as our Editor’s Pick featuring the brand’s fragrance.

Aesop Duke of York Square
22–24 Duke of York Square

Read Full Article