This time last year, NYC-based creative Ava Nirui broke the Internet with photos of herself and her custom ”fake” sweatshirts. Making use of actual Champion hoodies and crewnecks, she embroidered names of luxury fashion houses including Versace and Christian Dior around the sportswear giant’s iconic C logo. Little did Nirui thought that any of these brands would notice, but guess what? Things just came full circle.
Marc Jacobs, a brand that’s been parodied by Nirui before, has recently collaborated with the artist on a “real bootleg” hoodie. Coming in white, the top is playfully scribbled with the words “Mark Jacobes est. 1985.” Nirui writes on Instagram, “Thank you Mark and team! I was making fake Marc Jacobs a year ago…life is crazy!”
Look out for the co-signed hoodie to release at Marc Jacobs on December 4.