Billionaire Boys Club has returned with a lookbook for the Holiday 2017 season. The imagery, led by model Odalys Pena, samples pieces from both its U.S. and Europe capsules. We see statement pieces like the soft fleece pullover and souvenir jackets which each have wool appliqués and satin detailing.
The BBC logo can be found on the extraterrestrial-themed U.S. capsule which borrows inspiration for archives. The European capsule focuses on the phrase: “Wealth is of the heart and mind, not the pocket.” Its logo pieces feature subversive messages hidden on the sleeves to add to the theme. The global collection as a whole seeks to analyzes our current social state, regarding wealth, luxury and inclusion.