Fashion

Eytys Just Dropped Its Debut Genderless Denim Collection

The sneaker brand’s first foray into apparel.

By
788 Hypes

Eytys Just Dropped Its Debut Genderless Denim Collection

The sneaker brand’s first foray into apparel.

Swedish footwear brand Eytys has been going from strength to strength over the past few years, so it seems almost natural that the celebrated label is now extending its offering into apparel. Inspired by MTV and counter-culture, Eytys has unveiled a staple collection of denim that celebrates the fabric in a contemporary format.

The debut five-pocket denim line has a gender-neutral appeal, which is fitting, as Eytys has long championed a unisex approach to its sneakers. Three key styles of jeans in differing silhouettes make up the collection – “Cypress” is a slim-fit jean with a casually tailored silhouette and a medium-high waist, “Benz” favors a long and loose shape and “Boyle” has a wide-leg fit but with a cropped, culotte-style finish. All garments comprise of quality, non-traditional fabrics like Japanese raw denim and heavy wool twill and feature contrasting stitching throughout.

Scroll through some of the retro-inspired campaign imagery, made in collaboration with Buffalo Zine above, and check out the collection when it drops on the Eytys webstore on November 16.

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