Culture

Kim Kardashian's New App Makes Shopping as Easy as One Screenshot Away

Start shopping ASAP.

By
1,237 Hypes

Kim Kardashian's New App Makes Shopping as Easy as One Screenshot Away

Start shopping ASAP.

Serial digital entrepreneur Kim Kardashian has just announced a new app, Screenshop, that capitalizes on millennial’s obsession with finding clothes similar to their favorite Instagram celebrities.

The New York-based app allows users to screenshot an outfit, and then shop the particular item or similar pieces directly on their phones via a retailer. In a feature with Forbes, Kardashian shared:

“I’m so inspired by ’90s fashion and seeing all these Instagram accounts like ’90s Anxiety and Virgo Mood. I know to screenshot it, it goes right into ScreenShop and I can find things that are similar.”

Kardashian started off as an adviser and early user of the app, and now owns a minority stake in the company according to Forbes. Screenshop was co-founded by Molly Horowitz, Mark Fishman and Jonathan Caras.

Visit screenshopit.com for more information, and to download the free iOS version on your phone, head to the App Store.

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