Missguided Has Stopped Airbrushing Its Models' Stretchmarks

We’re here for this.

Fashion
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UK-based retailer Missguided recently stopped retouching its models’ photos in a move that speaks to the cultural shift happening in the fashion and modeling industries. Twitter user Marnie Polk was the one to point out the news, referencing a screenshot of a model with stretch marks from the site. For years airbrushing has been a significant part of pushing a false agenda of perfectly sculpted bodies.

This statement is a step in the right direction for the global brand as companies and designers continue to transition into a period of true inclusivity and diversity. In related news, check out Missguided’s latest campaign, “Keep on Being You” featuring plus size advocate, Enam Asiama and also social activist Munroe Bergdorf.

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