Missguided's "Keep on Being You" Campaign Is a Celebration of Individuality

“Because f**k being perfect.”

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Missguided‘s latest collection is all about celebrating and cherishing our flaws. The campaign signifies a bold and fearless movement, focusing on empowering and inspiring its fans through the message, “be yourself, be confident in your own skin, celebrate your flaws, take risks and own it, and f*ck being perfect.”

The inclusive campaign uses the slogan, “Keep on being you, it’s a really great look,” and features 16 different models who were all chosen to represent the brand based on their fearless values and “DGAF attitude.” The cast includes advocate Munroe Bergdorf, singer Seann Miley Moore and photographer Emma Breschi, to name a few, and represents the bold and self-empowered message.

Peep the campaign images above, and watch the video below. Shop the collection, which starts from £6 GBP (approximately $8 USD), over at Missguided.

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