Nike's New Air Force 1 Campaign Is a Real Labor of Love
Starring Stephanie Au and Cecilia Yeung.
In celebration of the 35th anniversary of the Air Force 1, Nike has been reimagining the classic silhouette and working with the likes of Saintwoods and Sita Abellan on exclusive projects honoring the timeless sneaker.
The newest campaign, entitled Labor of Love, focuses on six of Hong Kong’s most exciting and skilled athletes and represents the synthesis around struggle, expression, passion and voice. The beauty of the Air Force 1 lies beyond its enduring and fashion-forward design; its a shoe that truly unities the worlds of sport, music, fashion and art. The first set of imagery from the Labor of Love campaign features renowned swimmer Stephanie Au and celebrated high jumper Cecilia Yeung.
Browse the imagery and some sneak peeks behind-the-scenes above and stay tuned for more from Nike’s Labor of Love.
- Inggrad Shek/@inggradshek, Crush/@crush_association