Nike's New Air Force 1 Campaign Is a Real Labor of Love

Starring Stephanie Au and Cecilia Yeung.

Footwear
951 Hypes

In celebration of the 35th anniversary of the Air Force 1, Nike has been reimagining the classic silhouette and working with the likes of Saintwoods and Sita Abellan on exclusive projects honoring the timeless sneaker.

The newest campaign, entitled Labor of Love, focuses on six of Hong Kong’s most exciting and skilled athletes and represents the synthesis around struggle, expression, passion and voice. The beauty of the Air Force 1 lies beyond its enduring and fashion-forward design; its a shoe that truly unities the worlds of sport, music, fashion and art. The first set of imagery from the Labor of Love campaign features renowned swimmer Stephanie Au and celebrated high jumper Cecilia Yeung.

Browse the imagery and some sneak peeks behind-the-scenes above and stay tuned for more from Nike’s Labor of Love.

Read Full Article
Photographer
KAON/@rworkshop
Stylist
Inggrad Shek/@inggradshek, Crush/@crush_association

What to Read Next

This New Instant Matcha Latte Will Make You GLOW
Food

This New Instant Matcha Latte Will Make You GLOW

It tastes like vanilla matcha cake batter, too.
994 Hypes

This Is How a Victoria's Secret Angel Gets Ready for a Show
Health

This Is How a Victoria's Secret Angel Gets Ready for a Show

Follow Sara Sampaio through her pre-show workout.
1,950 Hypes


Sita Abellan Delivers the Epilogue of Her Nike "The Force is Female" Series
Fashion

Sita Abellan Delivers the Epilogue of Her Nike "The Force is Female" Series

A look back at the full project.
322 Hypes

Kim Kardashian's Crystal Gardenia Fragrance Sold out in Less Than a Week
Beauty

Kim Kardashian's Crystal Gardenia Fragrance Sold out in Less Than a Week

Because who doesn’t want to smell like a Kardashian?
503 Hypes

Helmut Lang Taps Boris Mikhailov for an Exclusive Artist Series of Graphic T-Shirts
Fashion

Helmut Lang Taps Boris Mikhailov for an Exclusive Artist Series of Graphic T-Shirts

A bold commentary on human connection.
649 Hypes

More ▾