Fashion

OVO Is Landing in London – Here's a Look Inside the Flagship Store

The Canadian brand’s first European store.

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1,638 Hypes

OVO Is Landing in London – Here's a Look Inside the Flagship Store

The Canadian brand’s first European store.

After extending its online store to the UK and Europe earlier this year, OVO is landing firmly on British soil by opening its first flagship store in the city’s Soho area.

It’s the Canadian streetwear brand’s fifth standalone location, following on from its New York, LA and Toronto outposts, and also the first European store. The space itself was created in collaboration with Brinkworth and Wilson Brothers (who also designed Supreme’s London and Paris locations), and consists of a bright and airy shopping area with a high-level of attention to detail – think glossy white panelling, mirrored walls and gold hardware accents.

Launching with a selection of both menswear and womenswear, the store will carry the women’s Holiday 2017 capsule collection alongside an array of special releases and collaborations. Flick through the images above to get a sneak preview of the store interior ahead of the official opening on November 17 at 12 p.m. GMT.

OVO London
1C Poland St.
Soho, London
W1F 8PR

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