The complete antithesis to Valentine’s Day, Singles’ Day celebrations have now made it stateside. The holiday originated in China in the early ’90s and began as a festival for young people to celebrate their independence. The date 11/11, was chosen to represent single-dom.
Retailers have taken advantage of this opportunity and what began as a day of self-reflection, has become the Chinese equivalent to America’s Black Friday and Cyber Monday, projecting sales that outpace both. Retailers like Nike and Louis Vuitton, for example, will post exclusive items on e-commerce site Alibaba.
The best part of the tradition is the shopping so we’ve rounded up five sales that will fill the void until February. Check them out below.
Calvin Klein has made a good chunk of its stock available for the Singles’ Day sale. Items including outerwear, sweaters, dresses and activewear, will be sold at a 15-percent off. This sale will run concurrently with its other 70-percent off discounts which means major savings for shoppers.
GRANA has brought back its best-selling Mongolian cashmere styles for the holiday. In the trio of silhouettes is the boyfriend-cropped sweater which Gigi Hadid was spotted wearing earlier this year in grey. This item is currently available for $65 USD — a bargain for its quality. As a special thank you to its customers the sale will run until November 13, so there’s no reason why you shouldn’t get what you need.
This marks KARA’s second year hosting a Singles’ Day sale and its promotion will last for 72 hours. In the haul, shoppers can expect backpacks, crossbodies, shoulder and tote bags, all retailing for up to 40-percent off. Items like the Fog Shearling backpack, which previously retailed for $500 USD, will be marked down to $420 USD. The cult-favorite, pastel pink small backpack will also get a nice price slash arriving at $315 USD.
Missguided is setting the bar high. offering 40-percent off its already discounted sale section. With one look, shoppers can tell that this is an opportunity not to be missed.
Alongside everything else are pieces from Jourdan Dunn‘s capsule that will work perfectly for the holiday season.
Opening Ceremony is joining the festivities as well, offering 11-percent off sale items. We recommend focusing on the footwear department, which has kicks from Vans and OC’s many 2017 collaborations.
Find lingering pieces from Vetements x Alpha Industries‘ outerwear line as well. Don’t miss out.