Stussy has always been a brand that’s rooted in youth culture, and the Seoul Holiday 2017 editorial is a direct reference to that.

Lensed by Sara Sani, the collection comprises of practical items, like jackets from the Gore-Tex and Windstopper collection, paired with tie-dye shirts, logo headwear and plaid. Shot against an urban city backdrop, the imagery captures subtle nods towards the Madchester movement in ’80s Britain. Peep the Stussy Seoul Holiday 2017 editorial above and check out this lush pink hoodies the cult skate label has just dropped, too.