Is Vetements Opening a Pop-Up Store in Hong Kong?
The brand posted a mysterious announcement on Instagram.
Vetements‘ popularity has continued to boom over the last year – it seems everyone wants a piece of high-fashion’s ultimate parody brand. The brand has had no shortage of sought-after collaborations and product drops yet still remains shrouded in an air of mystery, adding to the overall intrigue of Demna Gvasalia as a designer.
The latest announcement on the Vetements Instagram account is just as much of an enigma. The image reads “VETEMENTS COMING TO HONG KONG 18TH NOVEMBER / SECRET LOCATION” over a Google maps graphic that features a line joining the brands’ hometown of Zurich to Hong Kong. There seems to be no clarification as to whether this is in conjunction with a new drop, a pop-up or permanent store or solely an event but one things for sure, it won’t be a secret for long. Peep the announcement below and stay tuned for updates as we learn more.