Y-3 has just unveiled a debut look at the first instalment of its Spring/Summer 2018 campaign, fittingly dubbed “Chapter 1.”
Part one of three revolves around the theme of “poetry meets punk,” as elegant models dressed in bold, contemporary sportswear looks take to a gritty, industrial backdrop. Known for its futuristic and innovative approach to apparel and footwear, Y-3 incorporates these elements seamlessly into this collection. Hoodies, jackets, tees, dresses and pants all take on oversized silhouettes with those Three Stripes reigning supreme against the black, white and red color palette. Billowing shapes follow through from the model’s angular poses to the exaggerated proportions of the garments – and footwear – themselves, resulting in a campaign that beautifully showcases the understated yet fashion-forward appeal of this collection.