Fashion

Take an Exclusive Look at Chapter 1 of the Y-3 Spring/Summer 2018 Campaign

Exaggerated, sporty silhouettes.

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3,394 Hypes

Take an Exclusive Look at Chapter 1 of the Y-3 Spring/Summer 2018 Campaign

Exaggerated, sporty silhouettes.

Y-3 has just unveiled a debut look at the first instalment of its Spring/Summer 2018 campaign, fittingly dubbed “Chapter 1.”

Part one of three revolves around the theme of “poetry meets punk,” as elegant models dressed in bold, contemporary sportswear looks take to a gritty, industrial backdrop. Known for its futuristic and innovative approach to apparel and footwear, Y-3 incorporates these elements seamlessly into this collection. Hoodies, jackets, tees, dresses and pants all take on oversized silhouettes with those Three Stripes reigning supreme against the black, white and red color palette. Billowing shapes follow through from the model’s angular poses to the exaggerated proportions of the garments – and footwear – themselves, resulting in a campaign that beautifully showcases the understated yet fashion-forward appeal of this collection.

Peep the full campaign, lensed by Alessio Bolzoni in New York City, above – the first drop of the Spring/Summer 2018 collection will launch on December 1 at Y-3.com and select retailers worldwide.

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